THEIR STORY

A history of innovation

THEIR STORY

A history of innovation

OnePlus is a smartphone brand established by Pete Lau and Carl Pei in December 2013.

Honor has a presence in 38 countries and regions and they have released 7 smart phones amongst other products.

The OnePlus 5 was unveiled on 20 June 2017. Using Facebook and YouTube’s video ads and advanced targeting, this smartphone and accessories company successfully launched its new handset worldwide.

THEIR GOAL

Sparking interest and sales

With the launch campaign, OnePlus wanted to unveil its new OnePlus 5, promote awareness about the device and encourage people to buy it.

THEIR SOLUTION
A comprehensive cross-platform strategy

Beginning with product awareness, OnePlus used PR, influencer marketing, and a new Facebook Page named Technolust to generate first impression to warm up market.

The company followed up with a virtual launch live video to offered viewers a detailed look at the phone through Facebook and YouTube’s video ads that focused on product consideration, giving viewers a more focused look at the handset and its features.

Finally, a third video offered viewers a detailed look at the phone through some hands-on product reviews, which was designed to drive purchase intent.

OnePlus used Facebook and YouTube to ensure the right audience saw its first 2 ads the right number of times. The smartphone brand targeted the final video to people who had watched or commented on the first 2 videos.

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